Design is important. It surrounds us. It is everywhere. We live in a world of images. Too often, the design we rub shoulders with every day, is based on an inappropriate concept, resting – at best – on æsthetic.
At Pinxipictus, our first and foremost quality is not to be content with being æsthetical, to attract attention, or even to be original… it is to make sure that information is transmitted indeed, from sender to receiver. We practice a form of visual art fit for communication but, above all, we work on a scope of design where function takes priority over form.
There is an elaborate jargon on graphic communication: logotype, branding, marketing, corporate identity, web design, digital publishing, packaging… but most of it is just an elegant way of saying the same thing: make sure your clients feel they can trust your company and will enjoy working with you.
It is with a mastered assurance in all the above that Pinxipictus has evolved more than 30 years. In this connection, above everything else, we have always focused on trust, the bedrock of relationships with our clients, as it is the core fuel to any conception process, and hence set together shrewd and suitable substrates.
Managing & Creative Director
Luc Steve gained more than 20 years of experience in a communication agency as a designer before founding his own graphic communication office Pinxipictus in 2006.
His advertising history is a fundamental resource in the graphic communication missions that he masterfully directs.
Over time, Luc has become a real stage manager who knows how to surround himself with specialists chosen according to the assignment's specificity.
The balance between a high professional level and his team's friendliness is to his eyes essential to the success of the job.
Design must reflect the practical and æsthetic in business but above all… good design must primarily serve people.
Design is not what it looks like and feels like.
Design is how it works.
[ from latin PINXI & PICTUS ]
PINXI : Perfect indicative of the verb PINGERE which means :
1. To paint, to illuminate.
2. Adorn, decorate.
3. Represent, depict, portray by word.
PICTUS : 1. Perfect passive participle of the verb PINGERE. 2. Means of designating as clearly as possible a direction, a function or an action.
The combination of the two verbal forms is as improbable as the combination of the bird, symbol of freedom, and the reel, symbol of perpetual work. This bird, also called the « cyphrain reel » , has become the emblem of PINXIPICTUS.
Creativity and rigor, freedom but work.